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Your marketing should work for your business, not against it.
We’ll guide you to understand the foundations of your brand, design a plan to get you in front of the right people and help you build a marketing machine so you can focus on what you do best.
Most small businesses know their story, but haven’t established a brand strategy, guidelines and systems to maximize your story’s reach. Outsourcing these efforts often leads to a lack of turning leads into customers – at a high cost.
Imagine two scenarios:
Your biggest competitor, who spends an enormous sum on traditional marketing. As soon as their marketing starts, users scroll past, skip or ignore it altogether.
Your company does a great job by creating valuable, relevant content that your followers and prospects appreciate. When you post, your audience wants to see it and get involved in some way
In February 2010, Old Spice took a considerable risk and one of the most significant shifts in their history. The result? The company became one of America’s favorite male grooming brands – a surprising move because the company targeted women to sell a product that was for men.
This is one of the most successful marketing campaigns in modern history, and there is a crucial reason why we can attribute its success not to the content, but instead to the audience they target.
Old Spice’s first demographic was women. Demand for men’s fragrances was low because body odor was long considered by many as a sign of masculinity. But throughout the early 20th century, companies realized they were not reaching 50% of potential customers and began marketing to men without much success. With the advent of television, Old Spice was able to link their scent to the concept of Manliness more directly. In the 1970s, they doubled down on that concept, and in 1990, Old Spice sold to Procter and Gamble for $300 million.
The majority of all companies have not yet realized that their focus should be on effective marketing.
That is why the first scenario we outlined above is so common: a company can squander money on a promotional snippet that is completely useless, while justifying it to themselves because, ‘This is what we’ve always done’, and forgotten what the world looks like in reality, i.e: ignore and tune out most vanilla advertisements they see.
Now that you are aware of this, we can start creating your marketing from the right point of view: how do we get your customer group’s attention so we can deliver your message so that it actually lands?
Do It Yourself Package
(DIY)
*Time commitment from you: 20 hours
Internal audit
External audit
SWOT analysis
SMART goal analysis
Persona guide
Negative persona guide
Marketing roadmap
Content style guide
Marketing habit training
Content templates
Marketing machine development
Done With You Package
(DWY)
*Time commitment from you: 10 hours
1 month FREE of our content machine
3 hours consulting
Internal audit
External audit
SWOT analysis
SMART goal analysis
Persona guide
Negative persona guide
Marketing roadmap
Content style guide
Marketing habit training
Content templates
Marketing machine development
A Boundless Media Specialist Will Conduct:
External market research (Competitor analysis, Competitor documentation, Website audit)
In-depth persona and negative persona research
Brand Bible
Lead gen creation piece
Done For You Package
(DFY)
*Time commitment from you: 3-5 hours
3 months FREE of our content machine!
4 hours additional consulting
A Boundless Media Specialist will conduct:
Internal audit
External audit
SWOT analysis
SMART goal analysis
Persona guide
Negative persona guide
Marketing roadmap
Content style guide
Marketing habit training
Content templates
Marketing machine development
PLUS – extra goodies!
External market research (Competitor analysis, Competitor documentation, Website audit)
In-depth persona and negative persona research
Brand Bible
Lead gen creation piece
Relevant and consistent brand guide and standards. E-learning made for the modern world. Marketing engine for scale and impact.
” I have been blown away by Nico and his generosity, business smarts and general wanting to help and add value to others. Nico is the real deal and he lives his message.
He is a solid professional speaker that is confident, competent and charismatic. His thinking towards how business needs to be done in the future is second to none. I highly recommend Nico as a marketer and all-round nice guy. “
” I have been so fortunate to meet Nico on LinkedIn. His kindness and willingness to teach me the basics of posting videos on the platform has enabled me to pursue a much wider range of career opportunities that I would have ever thought possible. Therefore, I strongly believe that Nico’s expertise in social media marketing combined with his pleasant personality would make him an excellent teamplayer at any and every organization! “
” Nico is an expert in social media, marketing and branding! His recommendations have completely changed my outlook on social media, specifically on LinkedIn. Following Nico’s advice, I post everyday now and my online and offline engagements have increased dramatically. I feel I have much better understanding of how to leverage the platform to add value and help others with my experience. If want to make a difference and leave the world a better place, I highly recommend you work with Nico! My experience with him has been amazing — I give him my highest recommendation! “
We offer social media management and content creation services as well! We call it our “Marketing Machine” and it optimizes the process to ensure timeliness, consistency, and quality at stunningly low prices (I mean, 30 minutes of work from you and only $350 for a whole month of content? That’s unheard of!).
Our Machine is optimized and automated in ways that make these low prices possible, but it is dependent on having a fleshed out Foundation and Design. The reason is simple: we cannot create content for you that lives up to your vision and brand standards without knowing what those are.
For this reason, the packages below are only available to those who complete one of our above packages.
Need a refresh? Go to our packages here.
Depending on your needs to run your machine we have different packages made to help you further.
Package 1: Content Calendars
– 30 day monthly calendars (include suggested images and captions)
– Set of basic monthly content idea questions (for videos, blogs, posts, etc.)
Cost $50.00 per month
Package 2: Clips
– Content Calendars
– Each month you get targeted questions related to your brand
– Post-production of up to 30 minutes of video clips
– Full utilization yields 15-20 content posts monthly
Cost $350 per month
Package 3: Show
– Content Calendars
– We produce an hour show for you
– We script (ask a series of questions), direct and post-produce an hour show for you
– We create 3 promo pieces of content for the show
– Post-production will yield at least 18 pieces of content in addition to your monthly show
– 8+ video clips
– 6+ short for text posts
– 4+ audio posts
Cost $550 per month
Before you begin creating social media marketing campaigns, content or any digital marketing consider your business’s goals. Getting started with social media without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.
Here are some questions to ask when defining your social media marketing goals:
Revenue: The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform.
Brand development: Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.
Attracting customers: Social media can be a good way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalized social media campaigns to encourage them to stay.
Research: Even if you think social media is not suited to your business or that you don’t have the time, simply logging on to see what your competitors are doing in this space, or finding out what your customers are saying about you might be a valuable exercise.
Recruitment: Some organisations use social media to advertise vacant positions. Job networking sites like LinkedIn are dedicated to the job market and can help you use networks to attract skilled people.
We get this question all the time: the answer FDE
Foundation, Design, and Execution
To be successful at any marketing, social media or traditional it always falls under these three.
Foundation: you have to understand the foundations of marketing, principles such as niche, storytelling, brand, goals, content types and so many more. (I say there is 20 as I outlined in my book, “We’re All Marketers.”
Design: you have to design a plan that’s right for you after you understand the foundations! This will mean who you are marketing to and how your market will be different for each person! Foundation prepares you to design a plan.
Execution: understanding the foundations and designing a plan will lead you to execution. You will take all you have learned and the plan you have made to practice.
Following these steps will get you ready for today’s social media world.
Social Media Content Planning — As discussed previously, building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience.
Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.
A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.
Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It’s a surprising way that content marketing and social media marketing benefit each other.
There are numerous reason why your social media strategy might fail on implementation but the top three that I have encountered are: niche, creative and data.
Niche: One of the most common way is not understanding who you are actually marketing too. With so much competition for eyeballs and attention. If you don’t know exact who or how to communicate to this group you will see little traction and be less willing to implement more marketing.
Creative: Vanilla content works exponentially less today. Creative copy, video and audio content will have to be made a priority. Without it, you will not be able to sustain the content needed to move the needle in your marketing.
Data: Without having or understanding data generated by your marketing, you will be leaving priceless information on the table. Data will help you adjust your marketing to understand your niche better as well as what creative works best.
Not all platforms are good for all types of businesses or content types that you and your business are best at. As a general rule of thumb we recommend to business owners to apply the 70/20/10 rule when dealing with what social platforms to be on.
This means 70 percent of your time and resources should be going to one platform, usually this is one that you are doing the best from.
Then 20 percent on a platform that is doing well for you or that you are seeing good growth or returns from.
And then 10 percent on experimental platforms that have the ability and that you believe had the potential to become a game changer for your business.
Know your audience better than anyone else.
Whether that is with digital or traditional media, you need to know more about who your niches are, what do they care about and what are the best ways to communicate with them.The brands who will do the best in 2020 and beyond are those who are able to market to a specific group of people the best.
Why is this important? Because if you know them the best, you can be the one who provides the most relevant and valuable information to that specific group. This will make it so they believe that your marketing is speaking directly at them, which it is.Support text
By building processes, not overthinking creative and being authentic.
The first step is to create a system that enables you to create content every single day. This doesn’t necessarily mean that you have to post everything, it just means that you are creating and making it habitual.
Don’t over think the creative because as long as you lead with value then you already doing a great job. Put out creative and see how it does. Is it getting engagement? What are people saying about it? What’s the feedback? Answer these questions and keep going.
Lastly, be authentic. Don’t put out any messages that you don’t agree with just to get likes. Long term success comes from authentic content that your audience really wants.
Is social media the best way to advertise depends on your offering, audience and resources.
Social media offers a way to advertise more directly and targeted than traditional media- which has dramatically lowers the cost to start marketing there.
However, success is determined by the audience that you have as different audiences will have different mediums that they are on. Thus if you market on the wrong mediums you will get less than desired outcomes!
Also success is determined around the resources that you have, such as your organizations creative and storytelling abilities.
In summary: social media a direct and targeted marketing solution but is no silver bullet because it requires investments to mark it successful!
How important would it be if you had one follower but that follower was Oprah Winfrey?
Many small businesses worry about the number of followers rather than focusing on who those followers are. It is quite easy to get a following: mass follow-then unfollow, spam or buy followers and likes, but none of those will bring any value to your business.
So what should you do? Focus on communicating to your audience in the places they are. If they are on social media be on social media, if they listen to podcasts, start a podcast and if they read articles, make articles. As a business your job is to communicate what you offer to those who need to hear your message.
Marketing is about communicating a specific topic to a specific audience at a specific time and content is the vehicle for your message you wish to communicate with the world.
In order to create meaningful content to serve a purpose you first have to know:
💡What is the purpose?
💡What is the topic you aim to share?
💡Who is your specific audience?
💡Why is this relevant to your audience right now?
Once the “why” has been answered, then you can turn to the “how.”
How to create content can take many forms but the most common types will fall into:
💎Audio
💎Text
💎Video
Customization. When you are managing a companies social media pages, the hardest part is creating authentic, relevant and valuable information to your audience. By having a global scale, it becomes more difficult to create these types of messages that resonate with your audience.
But there are a few things that you can focus on:
This means you have to really pay attention to each of your customer or audience segmentation.
Have multiple personas and create content directed at them.
Make sure to engage with each segmentation in a meaningful way, Aka jump into conversations with them.
Value, value, value! If you are a global brand, you probably have something that is valuable to a lot of people, use that as an advantage.
There are numerous places, and depending on your interests. For short-form content, please refresh this page and collect our free ebook; it will give you a short description of what we do.
For more in-depth research, our founder shares his short pieces of content each day on social media, which you can find here.
Still, need more? Perfect, our founder has also written a book around marketing, which you can find here.
You will get a client portal with everything you need! You’ll automatically be put on a 4-week timeline to go through our FDE marketing strategy design process, but you can go into your client portal at any time and work ahead.
Over the four weeks, you’ll be answering targeted questions and doing exercises to create a digital marketing plan that’s right for you. It should take about 20 minutes or less every day.
At the end of the program, you’ll have all the tools you need to run a marketing machine to grow your audience. And, if you don’t want to do the day to day work, we can run your marketing machine for you!
